birth
TIME FORCE was founded by Christian Frommherz, the 8th of February of 1991 in Wallbach, a small municipality located in the north-west of Switzerland, next to the Rhine River in the canton of Aargau. The company originated in a wooden cabin located next to the founder's residence, with a small initial team. Since its creation, Time Force is committed to offering high-quality watches with distinctive designs, seeking to differentiate itself from the traditional and conservative aesthetics of Swiss watchmaking, all at a competitive price.
In the late 1980s, Christian Frommherz had a wealth of experience working internationally with licensed brands, most recently at Benetton for Bulova. Faced with rigid corporate structures and the dynamic licensing market environment, he decided to strike out on his own. His goal was to establish a brand that could quickly adapt to a constantly evolving market, while avoiding bureaucracy that limited the ability to innovate.
During its first decade of operations, Time Force experienced remarkable growth and established itself as a prestigious brand at an international level, standing out particularly in key markets such as Spain, Italy, Japan and Indonesia. In 2006, the brand went through a significant transformation phase. Although Christian Frommherz sold his shares in 1999 and disassociated himself from Time Force, His influence continued to resonate throughout the company.
From 2006 , he Valentin Group, Based in Madrid, he took on the creative leadership of the brand. Undertaking a strategic revitalization of the brand, supported by a substantial investment in marketing and a comprehensive modernization of the supply chain. This period marked the beginning of a new era for Time Force, characterized by the introduction of a new logo and slogan, which retained the essence of the brand's original vision:
"Ultimate Concept Watches."
One of the main marketing strategies was the use of ambassador figures; an idea first carried out by official distributors in South America, which proved effective in gaining exposure.
These ambassador partnerships were then replicated with internationally recognized influential figures. Carefully selected to represent the brand's style and identity, Time Force launched global campaigns and special collections with celebrities such as Rafael Nadal, Pau Gasol, Elsa Pataky, Cristiano Ronaldo, Oscar Cordoba, Gerard Pique and Alberto Contador. Always maintaining a strong sense of entertainment and sportiness in its direction. The exposure and brand recognition gained during these global campaigns allowed Time Force to be represented on every continent and in more than 70 countries.
mission
In 2014, Time Force faced major economic challenges and internal disputes in Spain, which led to the suspension of its operations and one of the most uncertain periods for the brand. However, its solid reputation and international demand led the Swiss family Trusendi , through Time Products Corp, to acquire the brand in 2019 to ensure its continuity.
Pierre Trusendi, With an extensive career in the watch industry, assumed the role of CEO to guide Time Force into a new era.
Time Products Corp , a Swiss family corporation, is committed to preserving the values of Time Force and return the brand to its Swiss roots. Under his leadership, the brand continues to stand out for its dynamic designs and high-quality timepieces, offering a unique experience with innovative and bold concepts, while maintaining an elegant and sporty style.