AMBASSADORS
Throughout our history, TIME FORCE has had the honor of collaborating with and being represented by a variety of prominent personalities who have enriched our universe. Both our ambassadors and special collaborations have captured and reflected the essence and DNA of TIME FORCE , each contributing their uniqueness to our brand.
1999-2000
MANOLO CARDONA
At the conclusion of Time Force's first decade, the talented Colombian actor Manolo Cardona joined our team as the first South American ambassador. Although his career was still in its early stages, his success mirrored the upward trajectory of our brand.
Thanks to our shared vision and perseverance, Cardona became an iconic representative of Time Force in its early years. This prominent role in his beginnings led him to win the Best Actor award in Colombia in 2000. His influence on Time Force was so significant that it revolutionized our advertising strategy during the following decade.
2006-2009
RAFAEL NADAL
Before being ranked as the world’s number 2 in men’s singles tennis by the Association of Tennis Professionals, young Rafael Nadal was working hard to propel his professional career.
TIME FORCE recognized Nadal's immense potential and was impressed by his unmatched determination, competitive spirit, passion, and unique style. Soon, he was seen as the living embodiment of TIME FORCE's values. In 2007, Rafael Nadal became our second ambassador. Shortly after announcing our collaboration, Nadal achieved one of the greatest milestones in his career, solidifying his status as one of the best tennis players in the world.
2006-2007
Paul Gasol
During the same period that Rafael Nadal was an ambassador for TIME FORCE, the idea arose to incorporate another rising sports star: basketball player Pau Gasol, another standout young Spaniard whose relentless spirit embodied the brand's core values alongside Nadal.
This strategy marked a clear shift towards sports and entertainment in TIME FORCE's visibility. Both ambassadors provided the brand with unprecedented recognition, with numerous advertising appearances on national and international television while their careers continued to soar. This exciting and fruitful synergy paved the way for a new chapter in our history.
2007-2012
ELSA PATAKY
Pataky's true impact as an ambassador became evident with the launch of an advertising campaign where she shared the spotlight with Cristiano Ronaldo. In this campaign, both ambassadors showcased their new jewelry collections, each reflecting their distinctive personalities. Elsa Pataky's collection was named "Ultimate Jewels." Meanwhile, her acting career took a significant leap when she portrayed Elena Neves in her first appearance in the successful Fast & Furious franchise.
2009
Hannah Montana
Special Collection
Time Force decided to take an unexpected turn with one of its collections by launching a line of watches inspired by Hannah Montana. Although Hannah Montana is a fictional character portrayed by the renowned actress and singer Miley Cyrus, this initiative surprised many, especially considering that Time Force was predominantly a masculine and sporty brand. The goal was to capture the attention of a young audience aged 8 to 12.
This addition marked a milestone for Time Force, as it represented the first time the brand targeted a young female audience without ties to sports. Moreover, it was the first time Time Force collaborated with Disney Enterprises, Inc.
2010-2011
GERARD PIQUE
Two years before our collaboration, Gerard Piqué had returned to FC Barcelona, his original team, leading them to multiple victories. Piqué's involvement in TIME FORCE's history was crucial, as it marked the first time a sport with such a vast following became part of our universe. His widely recognized and admired name brought a new dimension and prestige to our brand.
2010-2012
Cristiano Ronaldo
With our masculine and feminine image already established, we launched a campaign similar to that of Rafael Nadal and Pau Gasol, but with a greater focus on luxury, featuring the new jewelry collections designed to highlight each ambassador's unique personality. During our collaboration with Cristiano Ronaldo, his dedication to the sport led him to win his first FIFA Ballon d'Or.
2012
Alberto Contador
Contador, a two-time Tour de France champion and Giro d’Italia winner, three-time Vuelta a España champion, and one of the seven cyclists in history to conquer three Grand Tours, has also won the prestigious Vélo d'Or four times, showcasing his impressive achievements.
Like his predecessors in TIME FORCE, Contador's legacy reflects the values of precision, determination, relentlessness, and vision that have characterized the brand since its inception. Thanks to Alberto Contador, these attributes have been embodied in their highest expression.
2014-2017
OSCAR CORDOBA
For the second time in our repertoire of emblematic figures, Time Force welcomes a second Colombian with a distinguished sports career and values that resonate with the brand. Oscar Córdoba, a former soccer player and goalkeeper for the Colombian national team, as well as a player for international teams in Italy, Argentina, and Turkey, becomes the first retired ambassador to join our universe.
Oscar Córdoba has been instrumental in positioning Time Force, not only for his prestigious contribution as an ambassador but also for always maintaining a positive image and representing the brand's values.
His inclusion has allowed us to connect with a generation that shares affinities with Time Force's principles since 1991, the same year he began his career alongside ours. Throughout our collaboration, even though his professional career was off the field, Córdoba continued to be an active and influential figure in media and sports, his great passion.